Tuesday, March 12, 2013

It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

Author: Kishore Biyani
ISBN: 8129111373
ISBN13: 9788129111371
Edition language: English
Literary awards: none
My Rating: 3.5/5



here are some points i felt about this book.

* good book for entrepreneurs to learn about the retail business.
* liked kishore biyani's attitude.
* felt that the book in itself is an advertising strategy to get the big bazzar to reach more people.
* pretty much the same stuff going on and on again about how he tried to reach out to the public and indianize his brands.
* easy to read language.
* a lot of spelling and grammatical mistakes are present.

the book explains about how kishoreji's businesses were established. but the last few pages were what i really enjoyed reading. the last few chapters deals with the idea of living, success, failure etc in kishoreji's point of view. he also explains the way he mentored himself by reading numerous book.